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Plastic Free Fashion - a truly sustainable future

Plastic Free Fashion - a truly sustainable future


You may have noticed us wang on about Fashion’s problem with plastic - which isn’t surprising given we promise to be plastic free.

But we’re going to keep going on about it because the Fashion industry has done an amazing job of hiding how big the problem is.

Just about everyone now knows that plastic is bad for the environment - whether because of the packaging and fishing-nets Seaspiracy showed floating in the oceans; the pollution highlighted by the likes of Sir David Attenborough and Ellen MacCarthur; the bans on plastic bags, straws and microbeads or the collective push to avoid single use plastics and to recycle more.

What many people probably don’t know is just how widespread the use of plastic in clothing is - it’s in 72% of all new clothing with polyester having now overtaken cotton as the most used fabric in the world.

You may think that if people care about the issue then they can just check the label and try to avoid clothes made from plastic, but that’s too often easier said than done because the Fashion Industry is far from transparent about its use of plastic.

The first trick Fashion pulls is to use lots of different names.  You probably know Nylon and Polyester are plastics.  But what about lycra, elastane, sorona, acrylic, ‘cotton-blend’ or ‘vegan leather’?

Similarly lots of new eco fabrics like grape leathers, apple leathers or algae EVAs are actually largely made from plastic.

Even worse, many of the most common uses of plastic go undeclared - it’s currently legal to label a top as 100% organic cotton and to then use elastane in the hem and cuffs, or to sew on plastic buttons because these parts are regarded as just ‘trims’.  And the vast majority of brands do this because it’s cheaper than using more sustainable methods or materials like ribbed cotton or corozo buttons.  But it means that the top you’re paying a premium for because it’s apparently 100% organic cotton is in reality often packed with plastic.

And all of this plastic is causing big problems.  It takes 330 million barrels of crude oil a year to make plastic fabrics; clothes made from them shed microplastics when worn or washed, dumping the equivalent of 50 billion plastic bottles into the oceans and clothing made even partly from plastic are much harder to recycle.

That’s why we’re offering a simple choice.  Plastic free clothes that are also animal free - avoiding all of the environmental impact of mass farming as well as plastic pollution -  so you can dress well without compromising the planet.